Will Latest Inflammatory Comments Tarnish Trump's Brand?

Is Donald Trump's business empire as Teflon-coated as his hair appears to be?
Trump has found himself on the receiving end of the catchphrase he made famous on his reality show "The Apprentice" — "You're fired!" — after NBC dumped the real estate mogul Monday over comments he made about immigrants during his recent presidential campaign kickoff speech.
Trump, known for his poufy red hair and penchant for provocative remarks, has never shied away from controversy. But as he launches his 2016 presidential bid in earnest, his latest comments — that some Mexican immigrants bring drugs and crime to the country and are rapists — offended many, were denounced by Mexican-American groups and led NBC to abruptly drop the billionaire.