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In the West Commerce is Still King As Social Media Make Shopping Moves
90
02.06.2015
Silicon Valley has a better idea for social media: instead of liking baby photos, why aren't you shopping?
Yes, it's the e-commerce moment for social media companies like Facebook, Pinterest and Instagram, which we always knew would monetize our narcissistic clicking.
On Tuesday, Pinterest and Instagram both announced plans to introduce "Buy It" and "Shop Now" buttons, respectively, with the promise of convincing their millions of users to shift from browsing to shopping on the social networks.
These two services join Facebook and Twitter, both of which began testing similar shopping buttons last year.
Even Google is getting in on the trend, with one executive confirming last week that a "buy" button is coming in the not too distant future.
Yes, it's the e-commerce moment for social media companies like Facebook, Pinterest and Instagram, which we always knew would monetize our narcissistic clicking.
On Tuesday, Pinterest and Instagram both announced plans to introduce "Buy It" and "Shop Now" buttons, respectively, with the promise of convincing their millions of users to shift from browsing to shopping on the social networks.
These two services join Facebook and Twitter, both of which began testing similar shopping buttons last year.
Even Google is getting in on the trend, with one executive confirming last week that a "buy" button is coming in the not too distant future.
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