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YouTube Makes Virtual Reality Push With 360-degree 3-D
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24.07.2015
YouTube says it's making a further push into virtual reality, promising to add 3-D support for videos that play back in its 360-degree format.
Thursday's announcement comes a day after the debut of the first online 360-degree ad, a commercial for Bud Light.
Right now, viewers using the mobile YouTube app or Google's Chrome browser can pan around in any direction in the 360-degree videos. They're shot using special camera rigs that look in many directions, and software stitches together all the video. YouTube CEO Susan Wojcicki announced the push during VidCon, an annual convention for fans and creators of online video at the Anaheim Convention Center. She said "We've seen big name artists like Avicii and Bjork do some breakthrough things with 3-D video, but we want to empower all of you to chart this new frontier."
Thursday's announcement comes a day after the debut of the first online 360-degree ad, a commercial for Bud Light.
Right now, viewers using the mobile YouTube app or Google's Chrome browser can pan around in any direction in the 360-degree videos. They're shot using special camera rigs that look in many directions, and software stitches together all the video. YouTube CEO Susan Wojcicki announced the push during VidCon, an annual convention for fans and creators of online video at the Anaheim Convention Center. She said "We've seen big name artists like Avicii and Bjork do some breakthrough things with 3-D video, but we want to empower all of you to chart this new frontier."
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